What is the purpose of Brands, and how do consumers associate with them? Is there a way of generating emotions around a brand that evoke passion to possess (purchase comes much later, as most marketers will tell you)? Can a brand project a personality, and influence affinity and be able to impress a person (much the same way as one is impressed upon seeing/hearing/communicating with an absolute stranger in a party) to the point of urging him/her to become enchanted with the same?
Can society & culture define a brand, and vice-versa, can a brand define society & culture, resultantly, both of them reflecting & influencing one another positively? Or, at least be in harmony with one another, so as to obtain societal approval (necessary for marriage - purchase)!!!
Complex questions, but the answers to all of these is a resounding "YES". This blog will try and address these issues, and many others surrounding the instinct of the brand and its influence on consumers, competition and channels, as we go along.
Happy branding
